about
Where talent finds its way forward
Amplifi Napa Valley discovers and develops emerging musicians, preparing them for a successful creative and professional journey.
We Believe
Emerging artists are the heartbeat of cultural vibrancy and innovation. Too often, they lack the support and community needed to grow. Without early access to mentorship, coaching, and essential resources, even the most talented creators face an isolating, uphill path, and many never reach their full potential. Amplifi is committed to changing that by building more than a scene — a true artistic home and professional incubator where artists can develop their craft, their careers, and their confidence. By investing in emerging talent, we ensure the next generation of creators can fully realize their gifts, while shaping Napa Valley into a dynamic destination defined by discovery, creativity, and inspiration.
The Vision
A culturally rich and dynamic Napa Valley where live performance is part of the fabric of the community experience. Everywhere you go – on the streets and in the schools, in the wineries, restaurants and at private events – the scene is vibrant and alive. Through this shared immersive experience, residents and visitors alike find inspiration and common threads that connect and unify
We envision Napa County being globally recognized as a launchpad for artistic genius and cultivating talent that captures the spirit of diverse audiences. Whether a hobbyist or a world-renowned talent, Napa Valley is a place to connect with like-minded visionaries and unlock your own creative superpowers. It is a place where diverse perspectives are celebrated, and everyone is given an opportunity to explore their potential.
guiding principles
Creativity | OPPOrtunity | Inclusion | collaboration
Creativity: We believe that greatness starts when you are pushed to think beyond the status quo and our imaginations are free to explore. In everything we do, we seek to support curiosity, creative expression, critical thinking, and challenging the norm. From divergence, we find genius.
Opportunity: Cultures thrive when there is a practice of providing meaningful exposure, active participation, open pathways, and shared insights. We commit to always orient to advancing those who will seize the opportunity – providing equitable access to unlocking everyone’s unique superpowers.
Inclusion: At the very core of our DNA, we believe in the inherent value of all people. We strive for equity for every individual in our work, actively engaging a diversity of voices and life experiences. We require continual evaluation, education, and self-exploration to expand our awareness, understanding, and competency so that we may evolve to better serve and be led by an authentic representation of our community.
Collaboration: We can only make great things together. There are many roles to play that depend upon transparent communication, constructive feedback, and cooperation. So we respect each other and our relationships with partners in the arts, philanthropy, business and greater community. As leaders, we recognize that we are nothing without a healthy team.
strategic pillars
Invest | CONNECT | CHAMPION | Inspire
INVEST
- through skill-building and financial support, artists can invest in their craft and well-being
- to provide strategic support that empowers artists and fosters creative expression;
- program underwriting that elevates and expands the role the performing arts plays in our community’s ecosystem;
- we don’t just give money away, we look for relevant projects by passionate individuals that return in social and economic impact;
- we are a partner to the projects and people we fund
CONNECT
- artists can access opportunities and mentorship that help open new doors
- to bring people together and build community through diverse and engaging cultural experiences;
- bring like-minded supporters together in a shared vision for a culturally dynamic community;
- to foster an inclusive, supportive and thriving performing arts scene
CHAMPION
- artists can champion their art, sharing their voice with new and wider audiences
- to make the performing arts relevant and approachable to everyone;
- to raise awareness for the impact of our investments;
- to uplift talent and celebrate successes;
- to encourage participation in the performing arts by audiences, performers and presenter
INSPIRE
- build a creative community where artists collaborate, experiment and grow together
- to increase opportunities for people to see, hear, and experience live performances that ignites their spirit;
- to provide examples of success and foster opportunities for others;
- to cultivate supportive spaces for dreaming and incubating creative ideas;
- to expand our understanding of the world and show what’s possible
people
STAFF
Olivia Dodd, CEO
Shannon Kollasch, Program Director (available Mon – Thurs)
BOARD OF DIRECTORS
